Hello - I'm Casea Peterson
I'm a copywriter and content marketing consultant for brands in the outdoor industry.
I team up with innovative non-profits and impassioned entrepreneurs (you know... the kind that genuinely care about the value they provide to their clients) to help illuminate their brand and extended their influence with actionable attraction marketing and, of course, some kick-ass copy.
You're probably wondering what my content can do for you. If you're not... well then I'm not quite sure why you're still here but feel free to stick around and learn some things and stuff.
- Increase the traffic that matters. The goal is to attract people to your site that belong there, not people who arrive and then immediately hit the back button. I like to think of it as "stalking" your ideal client or target audience in order to better understand what they want. Then I give them what they want, listen to what they have to say, and then give them more of what they want. Easy.
- Give search engine spiders a new spot to hang out. When you publish frequent and original content that compels visitors to stick around, the spiders literally can't stay away. The more active your brand is online, the more those spiders will come crawling and the higher your site will rank.
- Gains trust and promotes authority, making lead generation a breeze! White papers, ebooks, newsletters, posts... almost any type of content imaginable can help generate profitable leads for both short-term and long-term goals.
I've worked with local family-owned businesses as well as some of the leading names in the industry like Cabela's, T-Mobile, and The Mountaineers. My aspiration as a writer is to actively promote the joys of outdoor adventure and exploration in a world that's turning more and more stagnate with every status update.