Grow Your Business & Build Your Brand with Conversion Copy
Your business doesn't need fancy words that sound nice. Your business needs data-driven conversion copywriting that gets prospects to say YES using a science-based process that determines what messages to write and how to write them.
What is Conversion Copywriting?
Unlike SEO or creative copywriting, conversion copywriting is a deliberate data-driven attempt to write something that gets people to take action. It's what moves the needle on every metric that matters to your business.
It is the only style of copywriting that focuses on getting real people to make the best decision in a distraction-filled world using voice-of-customer data, frameworks, formulas, and the science of human decision-making. Here is what it can do for you:
My Copywriting Services
EMAIL CAMPAIGNS
Turn subscribers into buyers with emails that your recipients will actually open and read using my proven strategy that converts “sends” into sales.
WEBSITE WRITING
Data-driven web copy with a unique blend of messaging, storytelling, and brand voice that connects with your audience and inspires them to action.
LANDING PAGES
Put your landing pages to work with hand-crafted copy supported by data that delivers the ROI you want and the key information consumers need.
LEAD GENERATION
Every touchpoint in your funnel will be strategically planned to turn visitors into leads, leads into buyers, and buyers into advocates.
The DataSync™ Process
I don’t guess at what words I should write or how I should write them. No way.
Instead, I use DataSync™, a proven, data-driven process that’s all about persuading your prospect, subscriber, or visitor to say yes to your offer. Here is a brief breakdown:
01.
Research & Discovery
Research & discovery is all about data. During this part of my process, I collect insights that are useful to me by gathering data from your team, prospects, customers, and ex-customers.
02.
Writing, Wireframing & Editing
Now I synthesize everything I found during research & discovery and then turn it into written copy. I refine the messaging hierarchy, edit with UX in mind, and then wireframe for presentation.
03.
Validation & Experimenting
I test to validate and learn. The goal is to put the best possible version out for your ideal prospect and see if it compels people. If not, I revise the copy, design, or other relevant pieces based on the results.
Want an in-depth look at the DataSync™ process and the steps involved in working together?
Frequently asked questions
For all copywriting work, I quote by the project, not the hour. Here’s why:
Good conversion copy brings exponential value — but it takes time to get it right. Quoting at an hourly rate means I try to work faster to keep you happy, and that’s not ideal for anyone, or the process itself. With project pricing, you’ll have a solid idea of what the work is actually going to cost before we dive in.
My minimum project fee for new clients is $2,000.
I know what you're thinking… I could pay $500 for a sales page somewhere else!
And I get it. Because you could. But you shouldn't. Your offer deserves better strategy & copy than what you’re going to get for that rate.
While $500 copy might spontaneously get lucky sometimes, I can pretty much guarantee the copywriters producing it aren’t losing themselves in mounds of strategic research to turn out high-converting headlines, or getting so familiar with your funnel that they can identify the smallest of leaks.
By the time I’ve finished a sales page or an email sequence for a client, I hear things like, “You have a PhD in my program!” and “You adopted my voice and said it better than I ever could.“
That level of intimacy with your copy takes time — and it’s what gets results.
It’s what I want for you.
This is the process I’ve used on countless projects to ensure the absolute best results. Eliminating a portion of it makes it harder for me to do my job — and makes it less likely that you’ll see results.
Rush delivery is almost always available assuming the research is also available. What it means for me: an extra cup of coffee + a few less winks of sleep. What it means for you: a rush fee of 25-50% of the project cost (depending on project scope) + stellar copy delivered to you, pronto.
I want you to know that I’m not the right copywriter for everyone — and I’ll be the first to tell you if that’s the case.
As a conversion copywriter with a marketing background, to boot, I bring more than just words that sound nice to the table.
I write copy that inspires action. But you have to know what action you want your people to take — and fully believe in it.
If strategy makes you swoon and the idea of creating an impact with your offer has you giddy, let’s talk.
I love your excitement!
At any given time, I’m typically booking at least 6-8 weeks out.
A tip: Don’t wait until you need your copy tomorrow to reach out. Get in touch now, even if your launch is months in the making. (The more lead time? The better.)
A 50% deposit holds your spot in the calendar for when you’re ready, and gives us ample time to work in the research and discovery your project needs.
Unfortunately, no. Copywriting is only one piece of the puzzle. The quality of your list, the offer, and other variables will largely factor into your results. While I can’t guarantee a certain conversion rate, I can guarantee learning that we can use to test variants and continually improve.
Thanks for asking! You designate one point person for feedback. That person rounds up any team feedback from key players (the fewer cooks in the kitchen, the better!), then shares it with me either via the Google Docs or on our review calls.
My Favorite Clients
Here’s what people are saying about my work...
Casea's work stands out as some of the
finest in my career.
As a writer with 25 years of experience, I’ve worked with a plethora of creative people. Casea's work stands out as some of the finest in my career. Her eagerness to tackle any project with gusto is admirable. She welcomes feedback and takes pride in submitting excellent work. Casea is committed to her craft, always seeking to learn and grow as a writer. Her humility and determination will be an
asset to any company.
Amy williams - senior storyteller
Simply put, she is a true pro.
Having been in the trenches with Casea for more than a year in an extremely challenging advertising environment, I can wholeheartedly recommend her as a writer. She is disciplined, open to suggestions and committed to making the work better. No matter the task, she politely parks her ego at the door and does whatever it takes to get us over the goal line. Casea is well versed in all media and shows a special knack for conversion marketing. Simply put, she is a true pro. Any aspiring marketing company would be lucky to hire her.
bill ainsworth - writer
integral to the concepting and execution of advertising campaigns for several of our national accounts
Casea was integral to the concepting and execution of advertising campaigns for several of our national accounts, running the gamut from integrated product launches to social campaigns. Casea rises to any challenge, bravely committing bold words to an empty sheet. But what I appreciated most is her eagerness for feedback and the way she responds to it: Zero ego, open-minded, and a passion for effective, creative communication.
Austin Hillard - Associate creative Director
Ready to Stop Guessing & Start Growing?
Schedule a kick-off call today to go deeper into data-driven conversion copywriting and what it can do for you.
Don't wait! My schedule fills up fast - book your call as early as possible to avoid delays.